Weronika Rafa is an award-winning designer and creative director with over a decade of industry experience. She develops brands and design systems across multiple platforms, from print, through digital, to motion. In her career she has worked with clients big and small from all parts of the globe. This includes some of the world's most reputable companies such as Google, Apple, Facebook and Adobe.

Weronika's aesthetic draws on her background in graphic design, typography and art, elevated by bold storytelling. In design she's most excited about what’s weird and unusual within the sector and the wider world. This curiosity is currently pushing her towards typographic (ugly-ish) posters and creative coding inside the design process.

With over 60K social media followers she constantly looks for new expressions and has recently welcomed the role of an industry speaker.

Google
Meta
Adobe
Apple
Adidas
Coca Cola
University of the Arts London
Mujosh
Rebel Patch
GLAD
London College of Communication
Riot Games
Gdansk City Gallery
Congress of Women
Centre for Investigative Journalism
KONST
Vantage
General Electric
Core Labs
Bundestag
Aesthetica Short Film Festival
London Design Festival
Reddit
Domestika
Panasonic
Wondershop

For new projects and partnerships please email: hello@grafa.uk.

For this identity the ambition was to create a flexible and sophisticated system for a financial client. Main inspiration comes from growing markets, what is reflected in the tone of voice. The core system is based on an expansive grid, which adapts to the format and the content.

Core photography combines architecture and landscape shots, presented from the bird's view to fully showcase their magnitude and impact. To balance those, detailed images of technological progress are also included, often resembling a grid-like pattern.

Identity developed at Wolff Olins.

The imperfect guide to
interpersonal attraction

Mujosh

Adobe
Rewind

Shibuya
Records

Lockdown
Games

Bookbinding
Introduction